Exciting Announcement – BF Mulholland has had a glow-up!

We’re excited to share some big news—BF Mulholland has a brand-new look! As part of our ongoing commitment to invest in our service, product offering and customer experience, this re-brand is the first step.

Our new-look BF Mulholland branding is a nod to the past and a look to the future. With a proud heritage of 56 years serving our customers and industry, it was important to us to recognise the history and past successes of BF Mulholland. At the same time, we wanted to give our brand a fresh and fun identity now that we are once more independent. We’re market-leaders in the industry and we want our brand to lead the pack, too. With the support of customer feedback and testing with our colleagues, we have landed on a new identity that really excites us for the future.

You’ll start to see our new brand in action over the coming weeks and might have already spotted that our website has had a reskin. The next big development is a brand-new BF Mulholland website which is due in Q3. The new site will boast a host of improvements, including an enhanced mobile experience, better product categorisation so that you can find what you need faster (or explore new products and offers at ease), and a faster checkout process.

As always, thank you for your ongoing support of our team and our business. Our goal is to continuously improve our service and product range to help your business thrive.