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Company News

Meet Lucy, our new Account Manager 17/06/2025
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From Dental Chair to Client Care: Meet Lucy, Our New Account Manager

We’re thrilled to welcome Lucy to our Sales Team as an Account Manager! With over a decade of experience as a GDC-registered Dental Nurse, Lucy brings deep clinical insight and a passion for client care. She’s excited to help our customers feel truly understood, supported, and empowered. Her secret to success? Building strong, loyal client relationships through friendly rapport and a keen eye for their evolving needs. Welcome aboard, Lucy — we’re lucky to have you!

BF Mulholland Favicon Transparent Background 06/06/2025
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Exciting Announcement – BF Mulholland has had a glow-up!

We are excited to unveil our new branding and logo! Our new-look BF Mulholland branding is a nod to the past and a look to the future. With a proud heritage of 56 years serving our customers and industry, it was important to us to recognise the history and past success of BF Mulholland. At the same time, we wanted to give our brand a new and fresh identity now that we are once more independent. We’re market-leaders in the industry and we want our brand to lead the pack too. With the support of customer feedback and testing with our colleagues, we have landed with a new identity that excites us for the future. You’ll start to see our new brand in action over the coming weeks and our next big development is a brand-new BF Mulholland website which is due in Q3 - complete with new features to make doing business with us even easier.

09/04/2025

Meet Cormac McGreevey: Our Business Consultant for Northern Ireland

Meet Cormac McGreevey, your Business Consultant for the Ulster Region. With nearly 30 years of experience in business development and client service, Cormac McGreevey brings passion, expertise, and a whole lot of personality to his role at BF Mulholland. Serving dental practices across the Ulster Region, Cormac is on a mission to simplify supply solutions and support professionals in delivering top-tier patient care. Whether he’s helping practices streamline their operations or busting a move in a gold jumpsuit (yes, really), Cormac’s approach is always proactive, honest, and customer-focused. Get to know the man behind the mission—and find out why he’s excited to partner with practices like yours.

BF Mulholland: New Ownership, Same Commitment

We are excited to announce that as of the 4th of March, BF Mulholland is under new ownership. Most importantly, we want to reassure you that it’s very much business as usual. We continue to offer the same products and services, with the same team you know and love. The other core parts of our business, like our facilities, also remain unchanged. Here’s what has changed: BF Mulholland is independent once more. This means we’re no longer part of DD Group / DMI.  Our ability to grow and innovate our... Read More

01/03/2024
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MEET US AT ACE 2024!

We are delighted to announce that the Medfx Ireland team will be joining our UK team to attend the Aesthetics Conference & Exhibition 2024 (ACE). This year, the team have been working hard to create a very special interactive stand to welcome our valued customers to find out more about what we do at MedFX. We will be providing exclusive discounts on top name brands and we also have some excellent prizes up for grabs! Whether it will be your first time meeting the team, or you’d like to discover... Read More

27/01/2023
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NI Beauty Excellence Awards 2023 – Entry now OPEN!

On Thursday 26th January 2023 the medfx and BF Mulholland team were honoured to be invited to the Launch Night for the 2023 NI Beauty Excellence Awards. BF Mulholland, medfx and Shop Beautiful are delighted to be sponsors of the event again this year and with six new categories, we can’t wait to see what new talent is recognised. The evening was held in the beautiful Parisien restaurant in Belfast and we were welcomed with some delicious West Coast Coolers supplied by the title sponsor. The evening was beautiful, with... Read More

23/03/2022
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NI Beauty Excellence Awards

Are you the leading Cosmetic Dental Practice in Northern Ireland? Do you offer a superior range of treatments? The judges will be looking for the dental practice that is the most innovative, in not only the service they provide, but also the quality of care they give their customers. The award will recognise the dental practice that is leading the way in the cosmetic dentistry in Northern Ireland. Please include within your entry: How long your dental practice has been trading The number of staff you employ Please explain how... Read More

14/03/2022
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Cosmetic dentistry Northern Ireland: Its rise and the popular ways to transform your smile

Our medfx and Shop Beautiful manager, Grainne Miskelly sat down with Belfast live to discuss cosmetic dentistry and it’s increased popularity ahead of the 2022 NI Beauty Excellence Awards. Read the full article here. BF Mulholland are proud to sponsor the 2022 NI Beauty Excellence Awards which, is this year featuring a Cosmetic Dental Practice of the Year category, for the very first time! Make sure to keep an eye out for the finalists who will be announced in the next few weeks!

New look website - BF Mulholland 26/01/2022
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New Website Now Live!

The team at BF Mulholland are delighted to introduce our new look website! We have decided it was time for a website refresh! Don’t worry though, all your favourite products are still available at the same web address, just housed in a more user friendly and easy to navigate format. Look out for some new additional features that will be added over the coming weeks to make your ordering experience even easier. We have spent considerable time consulting and working with our wider team to take on all of the... Read More